A significant number of small business owners, including dentists, have been affected by the COVID-19 pandemic. You should carefully consider how the pandemic will impact your practice now and in the future. Also, it’s about time dentists adopt new marketing techniques and products to entice patients who tend to avoid dental visits. Many patients put off visiting the dentist because of their financial situation, insurance coverage, or fear of pain.

Fortunately, new products and marketing opportunities are available for dental services and products to attract patients who have avoided dental appointments in the past. Through these novel methods, you can re-engage them and help you attract new dental patients as well.

Leading dentist in Medavakkam share their insights on how various innovative trends can help you scale your dentistry in 2022. Keep reading more here.

11 Trends In The Dental Industry You Must Know

Referrals and reviews

Patient referrals and reviews are two of the most effective marketing tools you can use to promote your practice. Dentists must monitor online reviews to ensure that patients are satisfied with their treatment. Negative dental practice reviews can cause patients to seek treatment from competitors instead. It is therefore imperative that you monitor your reviews and take appropriate actions immediately.

You can also encourage patients to rate your practice after an appointment. This can help you improve patient satisfaction and also help reach your service to a wider audience.

Enhanced Website designs

In recent years, patients have had more options when choosing healthcare providers, and convenience is becoming more important. Patients today expect to be able to access services at any time of day or night. Call tracking and website maintenance are important aspects of providing convenience.

3D printing is being used to create custom devices for patients with sleep apnea, among other applications. If you don’t already have a 3D printer in your office, you should get one.

Social media marketing

Social media stories encourage potential patients to engage with your content as quickly as possible because it will not be available indefinitely.

Personalization can take on various forms, such as using first names in email greetings, allowing visitors to choose content, and targeting potential patients with specific ads. Thanks to the wider reach of social media, people can now track the best dentist in Medavakkam easily.

Enhancing patient experiences

To make your patients feel special, you can use various techniques to provide a unique patient experience. Offering spa services to your patients is one way to make them feel appreciated. To increase patient loyalty, you can provide extra services and perks tailored to your patients’ needs.

Emotional dentistry

New technology allows patients to see their smiles as they will be after dental treatments are completed, which allows dentists to engage in emotional dentistry. Emotional dentistry helps patients relax and make the process of receiving dental care less intimidating.

Laser technology

Laser technology inpatient care is one of the most exciting trends in the dental industry right now. Laser dentistry can kill bacteria in cavities, making it less likely that a patient will suffer complications. This dentistry has helped patients overcome their apprehension about visiting the dentist by reducing pain, bleeding, and infection.

Artificial Intelligence

Artificial Intelligence helps you provide an excellent service. It is increasingly being used for patient interactions, diagnostics, and even smart toothbrushes. If you want to incorporate Artificial Intelligence into treatment and the patient experience, you must ensure HIPAA compliance.

Telehealth

Telehealth is useful for patients who are unable to see their dentist in person. Telehealth is a way to evaluate new patients and reduce the amount of time in your office.

Influencer marketing

Dental practices provide patients with a broader range of non-traditional and diversified services. Influencer marketing is a new way to connect with patients on social media platforms.

Messaging

Patients prefer to receive appointment reminders via text message, but sadly only 20 per cent of businesses use it. With messaging systems in use, patients who cancel or miss appointments will likely receive text messages from their dentist.

Chatbots

Chatbots can also help patients overcome their fears. However, many dentists are hesitant to use chatbots because of concerns about patient privacy and HIPAA regulations. But worry not! Some patient portals are already including chatbots for an enhanced user experience. It’s high time you install one on your website.

Last but not least:

Operating a dental practice presents several challenges, including providing high-quality dental care while remaining profitable. Help your dental practice grow and thrive by staying on top of the latest dental trends.